U.S. Bible Sales Climb Again in 2025: 'People Are Hungry'

Michael Foust

Audio By Carbonatix

By Michael Foust, Crosswalk.com

Book sales may be down in America, but Bible sales continue to rise.

Data published by The Wall Street Journal showed that Bible sales were up 11 percent in the first nine months of 2025, despite sales of print books declining by 1 percent.

The data from Circana BookScan also revealed that Bible sales soared 36 percent in a single month -- September -- following a wave of high-profile violence in the U.S., including a school shooting in Minnesota, the killing of a train passenger in North Carolina, and the assassination of Charlie Kirk.

The year-over-year increase in Bible sales in 2025 follows similar data from last year, when Circana BookScan reported that Bible sales were up 22 percent in the first 10 months of 2024 -- once again, far outpacing general book sales.

It’s not simply an American surge.

For example, Nielsen BookScan data from the United Kingdom showed Bible sales nearly doubling in a five-year period, rising from 2.69 million pounds in 2019 to 5.02 million pounds in 2024. A Bible revival may be taking place in Canada, too, where in 2024 the Canadian Bible Society distributed 631,298 Bibles and Scripture selections -- a 20 percent increase over the previous year.

Evangelist and author Nick Hall said the increase in Bible sales is driven by a renewed interest in Christ. Hall is the founder and president of Pulse Evangelism.

“Every youth pastor I know is just saying how exciting it is -- people are hungry,” Hall told Crosswalk Headlines. “We are living in a moment that we need to lean into. When God is moving, you just throw your sail up and you just say, ‘God, whatever you want, let's go.’”

Other data points to a spiritual shift within the culture.

An April Barna survey found that 66 percent of U.S. adults say they’ve made a personal commitment to Jesus that remains important in their lives today -- a 12-point jump since 2021.

“This shift is not only statistically significant -- it may be the clearest indication of meaningful spiritual renewal in the United States,” Barna said.

Michael Foust has covered the intersection of faith and news for 20 years. His stories have appeared in Baptist Press, Christianity Today, The Christian Post, the Leaf-Chronicle, the Toronto Star and the Knoxville News-Sentinel.

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